American Heart & American Stroke Association’s International Stroke Conference campaign materials ( SEE CASE STUDY BELOW )

(project management, art direct, theme-image illustration, design, production, and print management)

Challenge: ASA’s ISC (International Stroke Conference) is the largest networking event for professionals and experts in the field of cerebrovascular disease. With more than 4,500 attendees, over 200 marketing pieces are needed to promote the event each year. From the campaign kick-off to the conference opening, these pieces are introduced in a four month period.

Solution: Due to the four-month time span, an annual event-themed image is created to help focus on long-term visual consistency for the conference. This image was used to brand each and every marketing piece for the duration of the campaign.

Result: The visual consistency and impact carried throughout the four months and ASA achieved a 22% growth in conference attendees in a five-year time span, while increasing brand / event recognition.