World AIDS Day Dallas marketing campaign
( SEE CASE STUDY BELOW )

(project management, concept, identity branding, illustration, design, production, and print management)

Challenge: A theme image is needed to represent the city of Dallas joining World AIDS day with other cities around the world for the first time.

Solution: Silhouette iconic buildings are made up of dots representing people infected with HIV but also the light of hope for a cure. The theme image is carried out through multiple event campaign (posters, programs, and social media banners).